Using Twitter in Recruitment & Branding

So, this is cheating, since I didn’t write ‘naught but the intro.  That said, check out this month’s ZoomInformer for Recruiting, some great content on using Twitter for human capital acquisition & management.

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Online Reputation Management

The ever interesting Yann Gourvennec has a brilliant post up about managing your online reputation, a must read for anyone who is, well, anyone in this brave new world.  Get yourself out there.

Going Off the Rails On a Fail Train

Hutch Carpenter has a sad cautionary tale.  Read “How to Tweet Yourself Out of a Job“, and have a good wince on him.allaboardthefailtraincojr9

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The Google Machine

Interesting – actual quotes from an ex-Googler.  There’s a post by Michael Arrington up on TechCrunch with loads more like this:

What was strange with me at Google was: while outside, I had all these
big ideas I could do if I ever worked there.

Once inside, you have 18,000 (at the time, Feb 2008 ) other googlers
thinking the same things.

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Great Personal Branding Resource

Knowing yourself matters for all sorts of reasons: general happiness, success, and avoiding being perceived as a jerk.  Personal branding matters because it’s how you let the world know who you are.  That said, if you are the aforementioned a-hole, maybe you should work on that before you let the rest of the world meet you. 

Chris Brogan (not an a-hole) has a great, free, and short eBook on Personal Branding you can download here.  Good stuff.