An Interview is a Sales/ Marketing Call. Period.

Seth Godin makes a point that’s been made before, but it’s one that’s always worth revisiting.  Mainly because a lot of people don’t seem to get it.  Here’s his point:

Every time you walk into a meeting, agree to sit in on a sales call, do a job interview or have a conversation with a consultant, you’re marketing. You’re either selling the story of your enthusiasm and attention, or you’re not. And more often than not, you get what you put in.

Absolutely.  Want to close the deal (job)?  Then make it look like you do. Prep for the interview, dress for it, and for the love of all that’s holy, act like you care.   It’s okay to be excited about an interview – if you’re not, then why are you wasting what precious little time you have on this earth in that little room, wearing a suit, and answering a million questions??  Trust me on this one: people pick up on it when you’re aren’t engaged, and they always include that when they’re writing up their feedback to me as a negative.  It can kill your shot.

On the flip side, I’ve heard this before: “Well, she’s not totally qualified technically, but I really liked her energy, and she asked great questions.  You know, we can always teach the technical stuff, but we can’t teach attitude.  I say we bring her back in.”

2 thoughts on “An Interview is a Sales/ Marketing Call. Period.

  1. yuri fionov 06/15/2008 / 9:53 pm

    I find this blog usefull for my manual. It is an instructual manual for students working part-time in a Asheville art gallery. The example provide in Seth Godin’s blog would be a good example to use in my manual to show what to expect a similar situation in an art gallery. When the reader will find themselves working in the gallery he or she should learn that not everyone will give them their undevided attention and interest. Some people may become immediately turned off just by how a person presents themselves and that is something my reader should note and understand that best sellers are putspoken and very understanding.

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