I’ve been getting tons of applications from people who were in real estate – mortgage brokers, real estate agents, etc. Most of them say that they’ve decided it’s time for a “career change”. Now, I’m not calling them liars, but I have this funny feeling (and I admit this may sound far fetched) that the real reason they’re looking is because they need food, and food requires you make some money.
I could be wrong, of course.
Most of these folks seem to be sending out blanket resumes & cover letters to any job that seems even remotely – and I do mean remotely – related to what they did. Need somebody with significant lead gen & direct marketing experience, for a Lead Generation Manager position? Why, Suzy Bright who sold sub-prime loans to the elderly can do that – Gene Genie, the whiz at your local Century 21 is sure she can be a Design Lead – heck, she’s great at advising her clients what a few coats of bright paint can achieve…
All that said: sometime somebody gets it. My buddy Ghislaine Miller used to make a good living in real estate. When the Florida market tanked, she decided to pursue her passion. In this case, cookies. Really good cookies, actually. She’s set up a small business called Laine’s Cornerstone Kitchen, created a marketing plan, and she’s making her run.
Kinda love it.